The Diesel brand was founded in 1978 by Renzo Rosso and Adriano  Goldschmied. Their headquarters is based in Molvena Italy. It is a brand that targets kids and adults between 20 to 35 years of age. They are the first to market their clothing by using a video game as a marketing tool.

Diesel has a variety of ranges to choose from. The label is known for their jeans but you are able to purchase footwear, underwear, bags, sunglasses and fragrances. 2007 was a big year because they launched their beachwear and Diesel Black Gold line.  If you compare them to other fashion houses it is obvious that they are youngsters in the market.  This however does not mean that they are not competitors for other fashion institutions. An international shop was only opened 1996 in New York City.

Addidas and L’Oreal are one of the many companies to join forces with them and create unique products. Their style is eccentric and fun. Rosso lives for his company. He is passionate about his designs. An interesting fact is that he had no prior business or entrepreneurial experience. He went on a gut feel and bought everything in 1985.  It is his drive and belief that made Diesel successful. Rosso understands the new generation of fashion followers and speaks for the youth. There is a consistency in the products they supply. High quality is seen throughout the range. They do not deviate from their goals they have set.

They are visible in plus minus 80 countries. Technology is used as a communication device by creating a visual database and distributing it freely on iPad or mobile devices. It gives them the extra edge.  Become a citizen of the Island and wear the outfits with pride.  You are able to live the brand in a free environment created by the designers. If you not find the clothes appealing it is important to remember that they have home division. Their furniture and lights are exquisite. You have the opportunity to become a member of the island.

The Diesel collection trends and ideas are unconventional however exciting and refreshing. The Hip Hop and rap artists wear Diesel because it depicts the feeling they are trying to create with their music. It is not outdated but funky and artistic. If you are still not convinced that they are one of the best denim suppliers do research and explore the world.

2011 Collection for women by Prada is unique and stylish. Surprisingly the dresses are different from the previous ranges. They created a fun quirkiness in their new garments. There is a wow factor that can not be explained.

The summer assortment is a combination of color and patterns. You will find that anything goes from a royal blue with black horizontal stripe skirt combined with a black, white and emerald green top. A variety palette dated from the electrifying 70’s is used. For example red is combined with neon pink and black. Skirts have a single frill at the hem and it extenuates eccentric femininity. Country floral tight fitting chiffon dresses are one of the many striking clothing lines to choose from. The various designs depict pure brilliance.

Copper, dark brown, gold and cream shimmer outfits made from scallop material represent winter.  Knee high boots and fur around the neck gives it an extra edge. A conservative look is created for the not so daring followers.  Big collar double breasted short jackets with an arrangement of shades and prints will entice any person to buy something from the range.

As usual they have outdone themselves with the accessories. The shoes are wedge heels with colorful soles for spring and thin strapped high heal shoes for autumn. Leather handbags are available in stripes or two tone matches. A retro trend is seen throughout. It is fun and funky. For an extra touch they added the fragrance Infusion and a pair of baroque sunglasses. Although extreme the designs are still practical.

The brand only became versatile in the early 20’s. Miucca Prada is suddenly starting to show a different side. A few years back her labels were simple yet stylish. She is starting to think out the box and is challenging other designers to do the same. She sets the feature on the run walks. Her piers respect her creativity. Fashion is seen as an art form and people wait in anticipation for new ideas and changes. Originally the company supplied travel bags. Today their gowns are worn by superstars.

2011 Collection for women by Prada is the statement of the century. There are not a lot of fashion houses that can use opposite styles and combine it in an unforgettable, refreshing and futuristic collection.  As an individual re live the memories of the disco and jazz era.