Customer reviews are one of the integral parts of online shopping in today’s ecommerce world. Websites without customer reviews are considered to be last generation transaction websites. There are number of services and large players have come forward to offer customer reviews as an integral part of online website. Even though people are very much aware of customer reviews, there are mysterious around this topic. People find it difficult to understand the difference between different types of customer reviews available in the industry. This blog post attempts to clear this mystery and will provide detailed information on different customer reviews available in the market.

Following are the three types of reviews that are available in the market.

1) Independent reviews:

This is one of the most trusted reviews of all the customer reviews available in the industry. This type of reviews is most trusted because they come directly from users who have made prior purchase of a product and have used them for a while before making a suggestion. There is couple of sub divisions within these review systems. First there are verified independent reviews and second one is unverified. Verified reviews are the best ones as the platform guarantees the purchase of that product. For example, review from customers who have not purchased snoods is not useful as they do not know the product themselves. On the other hand customers who have bought snoods can say whether a particular snood is best snoods or not.

2) Expert reviews:

Every industry has handpicked experts whose opinions are very much recognized and spread throughout the industry. While there are complications such as paid reviews, most of the expert reviews are unbiased and can be trusted. People with sounds recognition in the industry can voice out a product away from the industry and they can also credit good products and services. We have seen from time and time that these kinds of reviews are most helpful for the customers.

3) Affiliate reviews:

Affiliate reviews are the one that are so much threatening to customers. Today there are countless review blogs and websites that are in operation just to praise a product and earn affiliate income. Affiliation is nothing but a sales man who is hidden in the crowd. When a customer purchases a product clicking the link, the affiliate gets paid. One best way of avoiding this is to see if the website link is direct or affiliate link.